Illustrator Sam Butcher, together with his partner Bill Biel, sold greeting cards at Christian book fairs under the company name of Jonathan & David. They partnered with Enesco, Corp. to sell giftware.
In 2004, PMI and Enesco decided to end the licensing contract. The early move was due to falling sales by Enesco. In addition to its original licensing duties, PMI's functions became product design, marketing, warehousing, and distribution.
In January 2006, Jon Butcher stepped down as president and CEO of PMI.
In 2008, PMI launched its new line of "Precious Girls Club" products. Soon thereafter, the company was sued by country music singer Shannon Clemmons for copyright infringement and breach of contract.
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