1384. Quisp

Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Sometime afterward, the company sold the item sporadically, and upon the rise of the Internet began selling it primarily online.
Quisp was initially marketed with a sister brand, Quake. Its joint-product television commercials were produced by Jay Ward, a major producer of animated television series.

Quisp and the similarly marketed cereal Quake were originally released in 1965 in the United States by the Quaker Oats Company and generally advertised together (during the same commercial) with their character mascots competing against each other. The successful ads were cartoons created by Jay Ward, and used some of the same voice actors as Ward's Rocky and Bullwinkle animated series, including Daws Butler as the voice of Quisp (an alien) and William Conrad as the voice of Quake (a miner).^[1]
The commercials often asked children to choose which cereal was better, and to compete over taste or premiums. The competition reached its peak in 1972, when a series of commercials asked children to vote for which cereal should remain on the shelves. Quake had a makeover in 1969, slimming down and changing his miner hat for an Australian bush hat and Australian accent,^{[citation needed]} but that was not enough. Quisp was the winner and Quake was discontinued. The character Quake, however, reappeared as a sidekick of an orange kangaroo named Simon in an orange-flavored cereal called Quangaroos. In 1976, Quaker Oats ran another contest, this time asking children to choose between Quisp and Quangaroos. Quisp won again and Quangaroos was discontinued.^[2]