Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg.[1] It is now headquartered in Canton, Massachusetts. Despite originally focusing on donuts and other baked goods, over half of Dunkin' Donuts business today is in coffee, making it more of a competitor to Starbucks as opposed to traditional competitors Krispy Kreme and Tim Hortons.[3]
The company has more than 9,700 restaurants in 31 countries worldwide, which includes more than 6,700 Dunkin’ Donuts locations throughout the United States.[4] This figure compares with the 15,011 stores of coffee chain Starbucks, whose baked goods are usually prepared out of shop. Nearly all of Dunkin' Donuts restaurant are franchisee owned and operated.[5] Only 75 franchisees exist west of the Mississippi River, mostly in Arizona, Nevada, New Mexico, and Texas.[6] Within their Northeast home base, however, Dunkin' Donuts is particularly dominant and can be found in many gas stations, supermarkets, mall and airport food courts, and Wal-Mart stores across the region.
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