Zhu Zhu Pets, formerly Go Go Hamsters in the UK, is an American line of plush robotic hamster toys, created by Cepia LLC in 2009. They were a craze during the 2009 Christmas season holidays.
Zhu Zhu Pets were created by Russ Hornsby for his St. Louis company, Cepia LLC. The name comes from Chinese 猪猪 zhū zhū, meaning "little pig." In late 2009 Cepia employed only 16 people in the U.S. and 30 in China. The original Zhu Zhu Pets are nine different characters, with names like Chunk, PipSqueak, Mr. Squiggles and Num Nums. There are also various accessories for creating customized hamster habitats. Zhu Zhu Pets can be put in either of two play modes: "nurturing mode," in which they coo and purr, or "adventure mode," in which they explore their habitat and respond to various stimuli. Zhu Zhu Pets were a craze during the 2009 holidays. The toys originally retailed for $9 USD, but for a time they sold for over $60 because of shortages.
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