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Friday, October 28, 2011

3066. M and M Purple


M&M's (named after the surnames of Forrest Mars, Sr., & Bruce Murrie of Hershey's) are dragée-like "colorful button-shaped candies" produced by Mars, Incorporated. The candy shells, each of which has the letter "m" printed in lower case on one side, surround a variety of fillings, including milk chocolate, dark chocolate, crisped rice, mint chocolate, peanuts, almonds, orange chocolate, coconut, pretzel, wild cherry, and peanut butter. M&M's originated in the United States in 1941, and are now sold in over 100 countries. They are produced in different colors, some of which have changed over the years.

In 2000, "Plain" M&M's (a name introduced in 1954 when Peanut M&M's were introduced) were renamed "Milk Chocolate" M&M's, and pictures of the candy pieces were added to the traditional brown and white packaging.
In July 2001, Dulce de Leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, CA, San Diego, CA, Miami, FL, Mcallen-Brownsville, TX, and San Antonio, TX. The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003. The flavor was widely panned for containing 36 grams of fat per serving.
In 2002, Mars solicited votes in their first ever "M&M's Global Color Vote" to add a new color from three choices: aqua (turquoise), pink, and purple. This time, purple won and was featured for a limited time.

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