Wednesday, November 23, 2011

3556. Honbatz the Hungry Jack's Elementals


Hungry Jack's Pty Ltd, often colloquially abbreviated to HJ's, Hungry's or Hungie's, is the exclusive Australian master fast food franchisee of Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack's currently owns and operates or sub-licenses all of the Burger King/Hungry Jack's restaurants in Australia. As the master franchise for the continent, the company is responsible for licensing new operators, opening its own stores and performing standards oversight of franchised locations in that country. With over 300 locations across Australia, HJ's is the second largest franchise of Burger King in the world, second only to Carrols Corporation.

Hungry Jack's in Australia has trademarked the new slogan, 'Oh Yeah', which was featured in commercials that ran late 2005/early 2006. Other changes at Hungry Jack's include a new salad line and deli-style baguettes. While Burger King has updated its logo to the "blue crescent" design in all other markets, the Hungry Jack's logo is still based on the previous 1996 revised Burger King bun-halves logo, employing the simpler bun-and-filling motif.
Hungry Jack's Kid's Club mascots are unique to the Australian franchisee, as opposed to other international locations that use one the two existing BK kid's mascots, the Burger King Kids' Club or the Honbatz. HJ does have a Kid's Club program similar to the US offering, offering themed birthday parties at its restaurants along with its Kid's Club Meals. One other noticeable difference between the HJ and BK children's programs is the placement of the apostrophe in the name: HJ places it before the "s" while BK places it after.
Hungry Jack's retains strong links with Perth, with the city's first team in the Australian Football League, the West Coast Eagles, having been sponsored by Hungry Jack's since their entry into the league in 1987.

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