3607. Tempo mascot

Tempo hankies for kids foster independence and capabilities
INNOVATION | The Hong Kong marketing team has once again given a new and creative boost to the Tempo business. The Tempo Hanky for Kids launched in Hong Kong in September 2010 and it was not just a launch of a new product. A new character named Ploppy was born and the core of the campaign was the independence and capability of kids.

“This is a good example that shows that successful innovation is not just about inventing new products." says Carole Bodart, Portfolio Director, Global Consumer Tissue Category.
The product was specifically designed for the target group of 4-8 year olds. The packaging is customized with an enlarged resealable sticker and there are on-pack collectibles. Moreover the hankies have a sweet fragrance of strawberry.

Ploppy comes from Plooto
The Ploppy character, depicted on every pack of Tempo Kids, is 5 years old and comes from Plooto, a planet far away from the galaxy. He receives signals of happiness on Earth and hops on his spaceship, the Super-Whoosh, to pay a visit to Earth. He has created a tradition that kids have to make a trip to other planets by the age of 5 in order to become independent.