3104. Buzz, the Honey Nut Cheerios mascot

Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by the General Mills cereal company. This is the second variation from Original Cheerios, it is sweeter than the original, with a honey and almond flavor. While this product used to be made with actual nuts, as of 2006, the nuts were discontinued, and natural flavor used instead.

Their mascot is an anthropomorphic bee, designed for the first commercials by Dean Yeagle at Zander's Animation Parlour in NYC. The bee buzzed around without a name until 2000, when Kristine Tong, a fifth-grade student from Coolidge, Texas, won a national contest to name the bee, dubbing him "BuzzBee". The name was later shortened to just Buzz. Buzz was originally voiced by Arnold Stang until around 1992. He is currently voiced by Billy West (of Futurama fame). Buzz also appeared as the host in the Honey Nut Cheerios Spelling Bee game, which was named after the breakfast cereal.
Historically, Honey Nut Cheerios has participated in much the same promotional advertising as the original brand, while collaborating with the field of NASCAR and especially driver Bill Lester, in promoting healthy diets. In 1985, Baskin-Robbins introduced a flavor based on the cereal called Honey Nut Crunch. Promotional tie ins included gift certificates in cereal boxes and special Honey Nut Crunch sundaes in stores.