3770. Tender Juicy Hot Dog Bunny

San Miguel Pure Foods integrates two outstanding food institutions, the San Miguel Food Group and Pure Foods Corporation. Both have a rich history and a solid record of experience and expertise spanning nearly six decades of market leadership in the food industry.

The San Miguel Food Group had its beginnings in 1953 when San Miguel Polo Brewery started producing animal feeds from protein-rich by-products of beer brewing, laying the groundwork for what would later become San Miguel Foods, Inc.

In the 1960s, business operations in feeds, livestock, and dairy were consolidated under San Miguel Feeds and Livestock Division. Integrated poultry operations began a decade later through a breeder farm in Cavite , and the first chicken processing plant was eventually set up in Muntinlupa.

Philippine Dairy Products Corporation—a precursor to Magnolia, Inc.—was established in 1981 as a 70-30 joint venture between San Miguel and New Zealand Dairy Board. San Miguel would eventually attain leadership position in the margarine market following the acquisition of Star and Dari Crème Brands a decade later.

In 1991, San Miguel Feeds and Livestock Division was spun off to become San Miguel Foods, Inc., managing both feeds and livestock business.

These past decades indeed saw San Miguel Corporation’s food business expand to include poultry and livestock, dairy products, fresh and processed meats, and agriculture.

Meanwhile, Pure Foods was founded in 1956 by a group of leading businessmen who put up a one-building, one-kitchen food facility in Mandaluyong to produce hams, bacon and sausages. It went on to produce quality meats that became household names. Several years later, Hormel Foods International acquired substantial interest in Pure Foods, giving the company exclusive rights to market Hormel products in the country.

San Miguel Corporation’s acquisition of Pure Foods in May 2001 brought together these two food industry leaders, ushering in a new era of growth and market leadership of the integrated businesses.