Copyright ERTL
The popularity of Ertl toys is undoubtedly due to their detailed, small-scale representations of tractors and other vehicles.
In the late 1970s, Ertl offered a series of plastic model kits of tractors, plows, and farm wagons. Although these kits never achieved the hoped-for popularity, they apparently led to the 1981 acquisition of AMT.
In the early 1990s Ertl started the American Muscle line up of diecast collectible cars and trucks. These were 1:18 scale replicas that quickly found a dedicated following of baby boomers. Limited editions of 2,500 were especially sought after. Many of the earliest releases have fetched upwards of $500.[citation needed] The most popular and desirable is the 1957 Chevy Bel Air known as Peggy Sue.
Ertl has been producing farm toy replicas since 1945. For over 60 years, the company has produced farm toys for industry brands such as: John Deere, Case IH, New Holland, and AGCO. Ertl has also, on different occasions, acquired the licenses to produce die-cast vehicles and figurines as well as model kits for Thomas the Tank Engine, DC Comics, and Star Wars. In 1999 Ertl was purchased by Racing Champions. Ertl is currently a brand under the RC2 Corporation umbrella.
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