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Wednesday, December 21, 2011

3942. Bench Alcogel Blue Monster

Bench is a leading lifestyle and fashion chain in the Philippines. The trademark is derived from the acronym of the founder's first and last names (Ben Chan). From its humble beginnings, the t-shirt offerings expanded into a whole lifestyle store, offering Fix Salon for hair products and services, stationary line Prescriber, Bench Brats for teenagers, Bench Body and Bath specializing in bath and fragrance products, and now HerBench offering a complete women's line, including fragrances and cosmetics.
Management of the company is shared with Chan's brother-in-law Virgilio Lim who develops systems and operations, while sister Nenita Lim handles finance. Chan devotes his energy to the creative side.

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