Sunday, March 18, 2012
4473. Little People Chicken
Little People is a toy brand for preschoolers, originally produced by Fisher-Price in the 1960s as the Play Family. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of five characters named Eddie, Sarah Lynn, Maggie, Michael and Sonya Lee.
The "Little People" name, registered and trademarked by Fisher-Price in 1985, came from Fisher-Price following the lead of consumers who referred to the early Play Family playsets as "those little people"
Little People started in 1950 with the "Looky Fire Truck" and three round-headed fire men (attached permanently to the toy). Following the success of this toy, in 1952 and 1953 Fisher-Price developed the "Super-Jet" and "Racing Rowboat".
Another early Little People precursor, the "Safety School Bus", was introduced in 1959. The set included a school bus together with six independent figures made out of tall skinny pegs of cardboard tubes wrapped in lithographs simulating clothes. The toy gained instant popularity and other sets soon came out.
In 2007, Little People produced the A to Z learning zoo. This production introduced animals to the Little People family. The A to Z learning zoo includes 26 animals that each begin with a different letter of the alphabet. This interactive play mat allows children to learn the alphabet, recognize letters, and learn facts about animals. This was a huge step for the company because now education is infused in their product.