Samuel John Butcher was born in Jackson, Michigan, the third of five children born to a poor family. Soon after, the family moved to Redding, California.
As a young man, Sam was a "chalkboard minister", spreading the teachings of Christianity through illustrations. This job paid very little, so Sam supplemented his income as a janitor.
With the guide of Rev. Royal Blue, Sam made the decision to follow deeper into Christianity. He joined the Child Evangelism Fellowship (CEF) in Grand Rapids, Michigan. There he met Bill Biel, with whom Sam would start his first business, Jonathan & David (J&D). During his ten year career with the CEF, Sam's work was seen by millions of people through the "Tree House Club" television programs.
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