1710. Clubby Bear

Clubby was a Beanie Baby that was available in 1998 exclusively by mail order to those who joined the Beanie Babies Official Club by purchasing a kit. It was followed up in later years by other bears also named "Clubby" followed by a roman numeral. In all, a total of ten styles of bears, named Clubby, Clubby II, Clubby III, Clubby IV, Clubby V, Clubby VI (three versions - rainbow colored teddy bear, blue potbelly style bear, and matching purple potbelly style bear), Clubby VII and Clubby VIII. In addition, Beanie Buddies of Clubby I, Clubby II, Clubby III, Clubby IV, Clubby V, and Clubby VI (rainbow version) were produced. Although the Clubby bears were not rare, they often proved elusive for people who weren't enrolled in the club, who were forced to search for them on the secondary market or through the Ty Store.
The first of the series, Clubby I, simply known as Clubby, came out in 1998. The bear could be obtained through the purchase of a BBOC kit for about $5, followed by mailing in a membership application form, along with about $10 for the cost of the bear itself plus shipping. While the offer was made, there was a heavy demand for the collectible, and many orders came long past when they were promised as the volume overwhelmed production and fulfillment capabilities, leading many consumers to grow frustrated and become disenchanted with the club^[1].http://www.accessmylibrary.com/coms2/summary_0286-27482056_ITM CYRK, Inc. (NASDAQ:CYRK) Exclusive Licensee and principal marketer of The Official Beanie Baby Club and the iconic "Clubby" Beanie Baby was charged with failing to timely deliver; The Company acknowledged the supply chain challenges and agreed to pay $216,000 civil penalty for violating FTC Mail Order Rule. | M2 Presswire (Februa...]</ref>. The Federal Trade Commission issued a $216,000 fine against the company^[2].