Luigi (voiced by Tony Shalhoub) is a 1959 Fiat 500. He is a Scuderia Ferrari fan, and has followed racing his entire life. His license plate reads 445-108, which is the latitude and longitude for the main Ferrari factory in Modena, Italy.[7] Luigi owns a tire shop, Casa Della Tires, which is known for its "Leaning Tower of Tires," a tower of several tires shaped like the Leaning Tower of Pisa. His assistant is an Italian forklift truck named Guido. Inside his shop are many framed pictures of World Sportscar Championship endurance racing Ferraris from various points in history. At first, Luigi and Guido do not respect Lightning McQueen when he comes to Radiator Springs (owing to the substantial havoc that he inflicted upon the town when he first arrived), because he is not a Ferrari ("Luigi follow only the Ferraris"), but later on they learn to show courtesy to McQueen, fitting him with whitewalls. During the big race, Luigi and Guido work as part of Lightning's pit crew, excited to be working on a real race car even though it's not a Ferrari. In the end, McQueen directs a group of Italian sports cars – a Ferrari (voiced by Michael Schumacher) and two Maserati Quattroportes – to his shop, having recommended it. The presence of a celebrity Ferrari in their store causes both Luigi and Guido to faint from shock and happiness.
For the Italian version of the film, Luigi was voiced by comedian Marco Della Noce; one of Della Noce's most popular characters was "Oriano Ferrari", a parody character meant to represent the leader of Ferrari's pit stop crew.
Luigi is set to reappear in Cars 2.
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