Max Steel is a line of action figures produced by the toy company Mattel. The figures are very similar to the original 12-inch G.I. Joe toys, consisting almost entirely of different versions of Max Steel, the main character, and one or two of his enemies, a couple of vehicles and 2 or 3 special packages.
While little known in continental United States, Max Steel is one of Mattel's most commercially successful products worldwide. Max Steel was developed into an animated series of the same name, which originally aired from February 25, 2000 to January 15, 2002, as well as a number of direct-to-video animated films.
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