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Wednesday, October 26, 2011

3020. Scholastic Inc. Cow Puppet


Scholastic (or Scholastic Inc.) is a global book publishing company known for publishing educational materials for schools, teachers, and parents, and selling and distributing them by mail order and via book clubs and book fairs. It also has the exclusive United States' publishing rights to the Harry Potter book series. Scholastic Inc. is the world's largest publisher and distributor of children's books.
In the 1970s, Scholastic Press was well-known mainly through their Scholastic Book Clubs, a mail-order service dealing in children's books, and their magazine publications aimed at youths: Wow (preschoolers and elementary schoolers), Dynamite (pre-teens) and Bananas (teens).
Scholastic has grown its business most recently by acquiring other media companies, including Klutz, the animated television production company Soup2Nuts, the K–12 educational software publisher Tom Snyder Productions, and most significantly the reference publisher Grolier, which publishes the Grolier Multimedia Encyclopedia and The New Book of Knowledge.

In 1920, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing Company in his hometown of Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities and debuted on October 22, 1920.
In 1926, Scholastic published its first book, Saplings, which was a collection of selected student writings by the winners of the Scholastic Writing Awards.
For many years the company continued its focus on serving the youth market through the relatively low cost of magazine publication. So, even with the later transition into paperback books, the company continued under the name Scholastic Magazines, Inc., through the 1970s.
After World War II, cheap paperback books became available. In 1948, Scholastic entered the school book club business with its division T.A.B., or Teen Age Book Club with classic titles priced at 25 cents.
In 1957, Scholastic established its first international subsidiary, Scholastic Canada, in Toronto.
The company published paperback books under its division Scholastic Book Services. These were offered to school students via classroom mail order catalogs, known as the Scholastic Book Club. Along with the New York and Toronto publishing locations, the division also expanded further internationally to operate in London, Auckland, and Sydney by the 1960s. By 1974, the paperback book division had expanded into Tokyo as well.
In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson, became President of Scholastic Inc. He was named Chief Executive Officer in 1975 and Chairman in 1982, and still remains in those positions as of October 2011.
In 1997, Scholastic purchased the U.S. publication rights to the first Harry Potter book, Harry Potter and the Philosopher's Stone, it was renamed Harry Potter and the Sorcerer's Stone in order to appeal to American children. It has continued publishing the Harry Potter books, all of which have been record best sellers.

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