Ads that bear the Bona Fide Classified mark are authentic newspaper ads – as valuable and reliable as those found in your local newspaper classified section. For generations, newspapers have offered reliable, results-driven advertisements in your home paper. Now, with Bona Fide Classified, you can combine the ease and reach of the Internet with the power and reliability of newspaper classified advertising.
Bona Fide Classified is a trademark of the Newspaper Association of America. NAA is a nonprofit organization representing the $51-billion newspaper industry and more than 1,700 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on five key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development and newspaper operations. Information about NAA and the industry may also be found at the Association's World Wide Web site on the Internet.
When you see the Bona Fide Classified mark, it is an indication that the ad came from a NAA member newspaper.
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