Siops is one of the mascots of Chowking back 1998 when I was still teaching at the University of the Assumption. I've had a lot of fond memories back in those days. The kind co-teachers like Mrs. Bamba, Miss Balagtas and the students. I used to hang out a lot in fast food restaurants then (I still do up to now especially when there are toy freebies offered). One of the fine acquisitions I've had during this time was this talking toy called Siops. Siops in an anthropomorphic siopao which Chowking is certainly known for... aside from the noodles, of course.
Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle soups, dim sum, and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene.
In 1989, Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end.
To ensure its continued growth, Chowking explored markets outside the Philippines. As of 2008, Chowking has over 400 stores within the Philippines and in markets such as the United States, Middle East and Indonesia. Chowking has steadily been expanding its network in the Philippines. It is able to ensure the freshness of its food and the reliability of its supply through its main commissaries in Highland, Muntinlupa City and Sucat, Parañaque City as well as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan. In Dubai in the United Arab Emirates, Chowking's commissary serves ten stores and is expanding to other areas.
In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernization program, which will help set the stage for the company’s future growth. Called “Project DMSSM” (pronounced “dimsum”) for “Designed, Modernized and Streamlined Supply Chain and Manufacturing,” the two-year modernization program that started in 2006 involves the expansion and renovation of Chowking’s Noodle Building, increased automation, and the improved integration of food manufacturing processes in its two commissaries in Muntinlupa City.
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